Numerous studies have shown that video is the most engaging media on the internet today and can boost sales and ROI when combined with structured marketing strategies for business. This is good news but as business owners we want real evidence and PROOF before we invest. So we want to delve deeper into video marketing and use practical real life examples of how online video can be used as a tool to gain more customers and increase sales. We are going to use one of our clients to attempt to demonstrate the effectiveness or ill effectiveness of video marketing in different types of situations.
OK let’s begin. Firstly we have a service where we offer potential customers an unlimited video service for a fixed annual or quarterly charge. From our experience we believe this is the best way to produce a sustained online video marketing campaign and it also puts our clients at ease when they know they can edit, re-edit, re-shoot and add more videos to their campaign at any time.
Our client under the spot light comes from the UK College of Hypnosis and Hypnotherapy. Mark Davis is the principal of the college and he wants to find a way to give potential students an insight into the college to help them to decide whether to choose his college as their first choice establishment for learning about the topic. Mark also wants the college to be seen as a leader in the field of Hypnosis and Hypnotherapy and pioneer the use of an evidence based approach to educate and demystify the use of this form of therapy.
The UK College of Hypnosis and Hypnotherapy took up our service at the end of May and we have been collecting video footage from courses and workshops over the past 6 weeks. This topic is fascinating and it is one of the reasons why we choose to start this blog. We have seen a patient undergo major surgery under hypnosis without anesthetic. We have learnt that hypnosis can help you stop smoking and it’s becoming an increasingly recognized tool for the mental development of sports men and woman. The application and use of hypnosis and hypnotherapy is widening. Being at the front of its expansion will make commercial sense. The UK College of Hypnosis and Hypnotherapy want to continue to pioneer the future development of this therapeutic technique and Mark Davis has identified video as one of the tools needed to assist in doing that.