There are lots of business experts throughout the country with useful information which SMEs can take advantage of to grow their businesses. We want to network with some of these influential business leaders and bring you some of this knowledge. We have a feeling that we just might meet some interesting people along the way.
Video Interview Map
0:39 seconds Introduction to Tim Watson of Zettasphere and Chairman of the Email Best practice Hub at the DMA.
01 minute :00 seconds – Who are the Direct Marketing Association?
03:24 – Is email dead?
04:50 – What is the value of email marketing to businesses today?
05:45 – Why are businesses generally not trusting email as a reliable way to boost their business?
08:58 – Do I first need to send useful information before trying to make a sale with email?
10:16 – But isn’t it a fact that generally people buy from other people?
12:30 – What is value exchange permission based email marketing ?
14:21 – Spam, what is being done to eradicate it?
19:36 – If I want to get a business onto my email database list, should I ask first?
21:46 – Are there anti-spam laws governing the illicit sending of emails in the UK as in Canada?
23:50 – What about charging businesses to send emails to help eradicate spam?