Why Personal Branding?

I believe the future of television is online and I want to use this idea to help create some of the next generation of business superstars.

Question: Can we use online video to build a strong personal brand and use it to endorse our own products and services?

Yes, and the evidence is all around us. If you stand out and shout about what you believe in, share your passions and your story whilst relating them to your products and services, you could be onto a winning formula. Some of the most powerful business owners I know have one thing in common: they use different forms of media to boost their online professional & personal profile which leads to stronger businesses. This is the new way to cut through digital noise by focusing on your personal brand. People buy from people and are attracted to personalities that say the things they believe in the way they would say it. All you need to do is stand out, be different and be consistent.

6 steps to building a strong personal brand

  • Be seen in the way you want to be perceived.
  • Tell your story.
  • Talk about the things you are most passionate about (business and personal).
  • Find ways to add value to your audience by creating content that is in line with your beliefs and your brand.
  • Be yourself and get your personality across.
  • Provide social proof to back up the things you say in business.
  • Be consistent and timely with your messages and help your audience by keeping your messaging as short as possible.

The holy grail for any business is to hit main stream media (i.e national television and/or radio). But the pendulum is swinging and business people are realising that social media and personal branding is the new frontier. Big broadcasting still has its place and it is clear that if you are invited to share your expertise or knowledge on the likes of the BBC you are almost guaranteed a huge boost to your business.

Anyone today with a mobile phone and/or a camera and internet connection is a potential broadcaster. Creating strong media campaigns online can help you create a good following of fans. This leads to attracting more customers and can lead to repeat business. Creating such a gravity on social media does not go unnoticed and it is almost a certain way to attract bigger broadcasting.

Creating social media campaigns which can entertain, educate and build a following should be a primary activity of any business with an online presence. Creating such campaigns is not difficult; what is difficult is sustaining such a campaign and being creative and standing out. So being consistent, be different and providing social proof online is the key to winning more business in a crowded market space.

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£100K or Bust ( a social proof project): how to make £100K in 12 months through public speaking.

Me with Jay Davidson Assistant Commissioner for BBC 2 and BBC 4. People like Jay know how to get people like you quoted on big broadcasting.

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Or even better join me on my next exciting project –  £100k or Bust: how to make £100K in 12 months from public speaking – a social proof project.