Why Personal Branding?
I believe the future of television is online and I want to use this idea to help create some of the next generation of business superstars.
Question: Can we use online video to build a strong personal brand and use it to endorse our own products and services?
Yes, and the evidence is all around us. If you stand out and shout about what you believe in, share your passions and your story whilst relating them to your products and services, you could be onto a winning formula. Some of the most powerful business owners I know have one thing in common: they use different forms of media to boost their online professional & personal profile which leads to stronger businesses. This is the new way to cut through digital noise by focusing on your personal brand. People buy from people and are attracted to personalities that say the things they believe in the way they would say it. All you need to do is stand out, be different and be consistent.