LEVEL PLAYING FIELD

Here is another example of the lengths at which large companies go in order to entice us to buy their products. This is an extreme case but market research and sales figures show that these kinds of media campaigns work. SME companies can now start doing the same

Millions are being spent by large companies researching effective ways to get their brands into our thought processes. So whether you love it or you hate it, their brands are being reinforced into our minds. The only way not to be affected by advertising is to avoid it but knowledge is power, so should we avoid it? The good news with all of this is small and medium-sized businesses can start doing the same. The power of branding should not be under estimated. Note also how this very large company is using YOUTUBE for their advert CLICK HERE AND PRESS PLAY